Project Leaders: Diego Rodriguez Rueda, MRICS; Jessica Suarez

Needs

Market information for use with investors, banks, and for management (design, and lease negotiations). Need for transparency and a 3rd party opinion to support and justify the developer’s strategic decisions.

Specific information and analysis for the project, rather than broad market and submarket information. Report was designed for a Class A Office project with superior design and location.

Approach

In-depth Market Analysis Report was completed for Class A office project in Bogota, Colombia, 8111

Benchmarking analysis of the subject was conducted in relation to its competitors to understand its strengths and weaknesses

Identification of key market trends in relation to the subject´s attributes to determine its most likely rents and absorption time, according to the provided construction and commercialization timeline

Selection of information sources and definition of the data collection and analysis methodologies and processes

Organization and analysis of the collected information to identify key aspects and market trends for the client´s internal decision process

Outcome

According to the client, the market analysis reports allowed for:

– Validation of rental and absorption projections for potential investors

– Support for lease value projections

– Allowed for internal leasing strategy to be concluded – lease value optimization and tenant mix, rather than only quick lease-up